Rokbak in Heavy Equipment Guide
Press
11 October 2022

See Rokbak mentioned in Heavy Equipment Guide who cover the latest heavy equipment news, product introductions, and technologies in the construction industry.

Rokbak celebrates one year since successful rebrand: how did they do it?

In September, Rokbak celebrated one year since it launched its new brand into the market. Its new name and award-winning rebranding process ran through several years, and culminated in a successful relaunch for the truck manufacturer.

Rokbak celebrates first year in business with North American dealers in South Carolina

Rokbak brought together its North American dealers to celebrate the brand's first year where everybody looked to the future and discussed everything from user feedback to plans for growth and the company's strategy.

Rokbak and Ali Crawford reunite one year after Rokbak's online launch

Like the haulers she appeared alongside a year ago to highlight the machine's abilities, Ali Crawford only gets better.

Rokbak celebrates first anniversary after a year of achievements

One year ago, Terex Trucks revealed a new name to the construction world: Rokbak. Building on eight decades of hauler heritage, and seven previous years of major improvements, the Rokbak brand was immediately a hit worldwide.

Diving into the full story behind Rokbak's 2021 rebrand one year later

Rokbak employees are gearing up to celebrate the brand's first anniversary. Ahead of the occasion, the company's Managing Director, Paul Douglas, reveals the full story behind the rebrand for the first time.

1 year Rokbak

FP McCann adds second Rokbak articulated hauler to quarry fleet

FP McCann, one of Northern Ireland's largest quarry operators, added a second Rokbak RA30 articulated hauler to its fleet in March.

Two U.S. dealerships share Rokbak's Dealer of the Year award

Rokbak's Dealer of the Year award has been presented to two companies. Both dealerships operate in the U.S. This time, the award was split into two categories, covering the highest volume and highest market share, which were won by Hills Machinery and Shafer Equipment Company respectively.

Rokbak articulated hauler keeps Browning Excavation groundworks project on course

Browning Excavation had to act quickly when groundworks on a major housing project in Locust Grove turned up acres of overspill from the Blue Ridge Mountains in Virginia.

Rokbak to show live articulated hauler demonstrations at Hillhead 2022

Rokbak is showcasing three articulated haulers at Hillhead 2022, allowing visitors to get up close to the machines, speak to product experts, and see them in action.

Rokbak names State Tractor & Equipment as new North American dealer

Rokbak has named State Tractor & Equipment (STE) as a new North American dealer to support customers across Kansas and Missouri.

Rokbak to display two articulated haulers at Hillhead 2022

Rokbak will present its RA30 and RA40 at Hillhead 2022 along with its UK dealer Molson Group.

Rokbak RA40 at jobsite

Rokbak appoints ProSource Machinery as new North American dealer

As part of Rokbak's expansion, the Scottish articulated hauler manufacturer has appointed a new North American dealer, ProSource Machinery.

Rokbak announces appointment of North American dealer ProSource Machinery

Rokbak cold weather kits enhance performance of articulated haulers in below-freezing temperatures

Rokbak has released two new cold weather protection kits that enable safe machine operation in extremely cold weather and reduce maintenance costs for the RA30 and RA40 articulated haulers.

Smaller and robust Rokbak RA30

How Rokbak is achieving more sustainable factory operations

Rokbak is reflecting on its journey towards a more sustainable future. Reducing environmental impact is a key tenet of the Rokbak brand, which is making significant reductions in carbon emissions, as well as energy and material use, at its plant in Motherwell, Scotland, with the support of parent company Volvo Group.

Facilities for the future

Rokbak sales off to a strong start in North America

Just a few weeks after the launch of the Rokbak brand, orders for the company's RA30 and RA40 articulated haulers are already piling up in the U.S., according to the company.

Rokbak sales get off to a strong start in North America

Rokbak’s managing director urges manufacturers to pursue more sustainable operations

National Manufacturing Institute Scotland's (NMIS) "Manufacturing a Net-Zero Future" event in Renfrewshire hosted an audience of manufacturers and stakeholders from the U.K. manufacturing sector.

Rokbak’s Paul Douglas urges Scottish manufacturers to pursue more environmentally sustainable operations

Easton Sales and Rentals delivers first Rokbak articulated haulers

Easton Sales and Rentals has taken delivery of the first-ever Rokbak articulated haulers.

Easton receives landmark debut delivery

Rokbak articulated haulers make first public appearance

While the first Rokbak RA30 and RA40 units are now being delivered to international markets, these machines have also been doing the rounds at public events in the UK.

The Rokbak RA40 and RA30 articulated haulers on display in the Molson Group yard

Terex Trucks rebrands as Rokbak

Terex Trucks has changed its name to Rokbak. According to the company, the Rokbak name represents an exciting new future and reflects the advances the organization has made in recent years as well as its new strategic priorities.